SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a nowadays SEO is a tendency to avoid using automated SEO applications. It is even said that using automated software can harm your SEO stats. On the other hand, search engine optimization is one of those fields where the amount of tedious routine tasks is really large. Doing all of it manually is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed by hand indeed, and which ones are better to do automatically.
1) Making content. There are a number of applications that supply automatic synonymizing of any given text. There are ones that even claim to create human-readable site content produced totally automatically. Obviously, until computers will begin to understand the sense of a text, they won’t be able to produce a more or less good automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than putting those funds into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second vital SEO task, though someone could name it the first. A quality link building requires you to overview hundreds of potential link partners and filtering only those sites that are closely related to your one, having a quality text and a trust rating simultaneously. This task can be automated a bit, since you don’t have to locate appropriate linking platforms by hand. However, the final conclusion still is up to you. It is you who should check the quality of websites and measure their relevance to your niche. Locating link partners is only 10% of a job. The rest is performed manually.
3) Checking search engine positions. In short, you need this to value your efforts – whether you’re doing fine, or your activity doesn’t hit the target. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your site isn’t found within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to limit web ranking checks with first 40-50 results. However, if there is a large amount of keywords to control, the process may still use up a large amount of time. And here is where the automation is really irreplacible! With an automated SERP monitor you can save tons of hours comparing to what you would spend if did that manually. However, you should only use search engine friendly tools, to exclude potential difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Finding keyword synonyms related to your field is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save hours of time and lose virtually nothing. There are hundreds of ways of finding quality keywords and many of them can be dug through automatically.
All in all, every SEO work needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.